Key tips:
Tone: Using a consistent tone in your tweets, Facebook and LinkedIn updates, and pins. You’re not casual in some updates and uptight and too professional in others.
Timing: If you’ve determined that you’re posting only Monday to Friday from 9 to 5, then stick to that. If you post on weekends (since studies show that engagement is high on Saturday and Sunday), then do that consistently.
Frequency: Posting on social once a day? There’s absolutely nothing wrong with that if that’s all you can do. Just make sure you’re sticking to a consistent schedule. I actually suggest to post at least 3 to 5 times a day. Of course different times a day not all at once.
Message: As discussed above, you need to be consistent in the type of information you’re sharing. If you’re building thought leadership by sharing news articles, then do that regularly.
Engagement: Are you responding to some tweets but not to others? Better change that—having a more predictable and repeatable approach to engagement strengthens your community on social.
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