Tuesday, February 16, 2016

Ways to Use Selfies in Your Marketing

Are you a Business Owner?  Do you love taking Selfies? Why not use them in helping your Business Grow!!!

Ways to Use Selfies in Your Marketing

If you would like to capitalize on the popularity of selfies in your own marketing strategy, here are 6 ways you can do so!

1.  Contest: Get fans and followers to take selfies with your products.

Hold a contest that encourages your fans and followers to take photos of themselves with your product. Get them to not only post the photo to your Facebook wall or with a contest hashtag on Twitter or Instagram, but also to share the photo with friends to increase your reach.

2.  Contest: Get fans and followers to take selfies at your place of business.

This is the same idea as #1, however this one is ideal for local businesses. Hold a contest where the best ‘on location’ selfie wins! This one is great for generating a buzz for your local brick and mortar business.
3.  Offer a discount in exchange for a selfie.
How much is increased exposure worth to you? 5% 10%? More? Offer a discount to your customers or clients with every selfie posted to your wall, or posted with a relevant company hashtag on Twitter or Instagram.
You may want to encourage people to take a photo with your product, in your business, or somehow incorporating your logo.

4.  Hold a cause-related selfie campaign.

If you are looking to raise public awareness about an issue or cause while expanding your reach at the same time, holding a selfie campaign could be a good move for you.

 5. Feature a fan’s selfie.

Ask your fans or followers to submit a selfie with your product, and then choose one image to feature as the ‘Fan Selfie of the Week’. Kind of like a contest, but the ‘prize’ is simply the adoration of, and recognition by, the rest of your fans!

The use of selfies shows no sign of diminishing, particularly on social media, so why not leverage their popularity by incorporating them into your marketing strategy?
So now that you have some awesome ways to use selfies in your marketing, I’m curious to know if you’ve ever used selfies in your marketing?
 Is it something you think you might try?
Let me know below! Comment below ---


Sunday, February 7, 2016

Who are we ---

Les Social Solutions --- 

Social Media Adviser for local family owned businesses and individuals.  
We promote your business & events.  We offer Social Media services, webinars, and promotions. 
 

With over 2 billion people in the world using social media, to not use it as a source to continue to brand your business is just crazy! Social media connects you to a multitude of people in an instant! Whether you have social media accounts already created or not, we can help you to expand your reach which in return will expand your customer base. We will take over any social media accounts you may have, create any you don't have & then begin to post for you. Daily posts as well as interaction with customer feedback is all you need to get your business that little extra reach out to your customers. Posts can include anything from daily specials, promotions going on at the time, inspirational or funny material relating to your business field, events taking place with your business, etc. 

Contact us today to create a Social Solution just for you and your business!!




Instagram Dos and Don'ts

Do you want to become a master of Instagram, here’s a few Instagram DOS and DON’TS to get your business on the right track.

Instagram Dos and Don'ts 

DO use high quality photos and with a consistent style. Feel free to edit your photos but use a set of similar filters to make for a more professional feel.  
DO use hashtags to categorize your content. You can also use hashtags to track content generated by your users or for a contest even. 

DO design beautiful quotes  and share them in your Instagram feed for variety. If you don't want to use Photoshop, there's plenty of apps you can use to produce them. Plus, #quotes can make for a great hashtag to get additional views throughout the platform.

DO follow users in your niche and interact with them. After all, Instagram is a "social" network, so be social!  

DO share behind-the-scenes of your business, sneak peeks of upcoming releases. This will give your followers a little insight inside your brand and humanize it for the better. 


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DON’T post more than 1 to 3 times a day and avoid posting several photos in a row. Space out your posts.

DON’T neglect to write a good bio for your account and don’t forget to include the link to your website in your Instagram profile.  

DON’T forget to add a caption for every post! Instagram isn’t only about hashtags, captions matter, so put some thought into them and above all, don’t forget to engage: ask questions for instance. 

DON’T neglect to offer a reason to follow you. You are a brand, not friends or family. So followers will expect rewards from time to time. A contest, a promotion, goodies… Sharing valuable content is key. 

Follow Les Social Solutions on Instagram 

Monday, February 1, 2016

Consistency

CONSISTENCY IS KEY when using social media to promote you and your business!!!

Key tips:

Tone: Using a consistent tone in your tweets, Facebook and LinkedIn updates, and pins. You’re not casual in some updates and uptight and too professional in others.

Timing: If you’ve determined that you’re posting only Monday to Friday from 9 to 5, then stick to that. If you post on weekends (since studies show that engagement is high on Saturday and Sunday), then do that consistently.

Frequency: Posting on social once a day? There’s absolutely nothing wrong with that if that’s all you can do. Just make sure you’re sticking to a consistent schedule. I actually suggest to post at least 3 to 5 times a day. Of course different times a day not all at once.

Message: As discussed above, you need to be consistent in the type of information you’re sharing. If you’re building thought leadership by sharing news articles, then do that regularly.

Engagement: Are you responding to some tweets but not to others? Better change that—having a more predictable and repeatable approach to engagement strengthens your community on social.