Boost Your Facebook Engagement

Is your small business on Facebook?

Are you looking for better ways to engage your fans?

Small businesses are winning on Facebook more than ever before.

Facebook can help you reach all the people who matter most to your business

Create the hub for your business on Facebook

Your Facebook Page makes your business:

• Discoverable: When people search for you on Facebook, they’ll be able to find you.
• Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.
• Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.
• Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.

When you set up your Page, you can request a web address like facebook.com/lessocialsolutions which makes it easy to find. To maximize the impact, include this address on your business card, website and other marketing materials.

Remember: your Page is an extension of your business. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile.

Don't forget to Post consistently.  being consistent in the quality and types of ongoing posts you create can help your audience know what kinds of messages to expect from you.  Schedule posts for when most of your audience is online. Check out www.buffer.com

Target your posts 

Depending on your goals, you may want to post something that will interest people in specific ages, genders or more.

Here's the easiest way to control who sees a particular post:

1. At the top of your Page click Settings, then click Post Targeting and Privacy and check the box
2. Then, begin writing a new post on your Page
3. When you're done, select the target icon in the bottom left corner and click Add Targeting
4. Target your post based on gender, interests, age, location and more. As you refine your targeting, you'll be able to see how many people your post could potentially reach.
5. Click Post

How to use Facebook to promote your business

1. 1Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an ecommerce website, many of your customers will want to keep in touch on Facebook.
2. 2Register for your free account. Getting started on Facebook is quick and easy. You don’t necessarily need a personal page to create a business page but it can be a good way to drive traffic to your business page.
3. Tell people you are on Facebook. Use other social networks, like Twitter, to post links to your Facebook page, put details of it on your website and all your marketing literature, and include a link below your email signature.
4. 4Make the most of your profile. Include appropriate images, a link to your website, an overview of your company and a description of your product or service.
5. Use keywords in your profile and posts that people are most likely to search for in relation to your product so your page appears more prominently in search engine results. A key advantage of having a Facebook page for your business is that customers will be able to find you more easily from their mobile devices.
6. 6Post content that people typically enjoy on Facebook. Images, in particular, tend to attract the most likes, shares and comments. According to Facebook, images account for 75% of content posted by brands. The content you post should show the human side of your business but make sure it is in line with your brand values and does not damage your reputation.
7. 7Use advertising to reach out to specific groups of people. Facebook allows you to target ads based on everything from location and demographics to behaviour and interests or even a combination of these.
8. 9Engage with your followers. Facebook users love to talk to real people and share their news and views. Reply to queries and respond to comments, including any complaints. You can also encourage discussion and feedback — positive user-generated content provides a very powerful endorsement for your business.
9. 8Direct people to your own website or blog from your Facebook page. Set your blog’s RSS feed so that you automatically publish snippets on your Facebook page to encourage followers to visit your website.
10. 9Reward your Facebook followers by running competitions or providing exclusive deals. Many people use Facebook to find special offers that aren’t available elsewhere.

Do:

• understand your Facebook audience
• create an appealing business page
• engage with your followers

Don't:

• be too formal or business-like
• post comments that could damage your brand
• ignore feedback

Need Help? Have questions?  Comment below and lets Boost your business using Facebook.  Les Social Solutions has a plan for you!!!