Thanksgiving Social Media Ideas to Boost your Business!!!

Social Media Marketing should never be underestimated, especially during the holidays.

Thanksgiving and Black Friday just around the corner; I’d like to offer ideas on how to maximize your return on social media efforts during the holidays. 

START PLANNING NOW! Know what your are doing and when. Schedule post times to ensure you are being consistent. 

1. ITS NOT JUST THANKSGIVING DAY OR BLACK FRIDAY.

Make it Thanksgiving week and Cyber Week. Skin your social media pages with a touch of the holiday spirit as early as right now. Schedule a series of social posts for publishing each day during the week of Thanksgiving.

Get creative with your hashtagging as well. Check out previous hashtags others in your space have used in the past. Create your own branded hashtag. (want to learn more on hashtags see my blogpost --->> http://lessocialsolutions.blogspot.com/2015/12/just-few-tips-to-help-you-grow-your.html )

2. MAKE IT PERSONAL.

This time of year switches the focus to friends and family, and often gets lost in the online world where we forget there are human beings behind the brands we interact with online.

I suggest posting photos of your office holiday hijinks. Audiences will appreciate this (because we’re innately nosy) and they will be more likely to make contact with you. Get creative, and give your page a human face!

3. ENGAGE WITH LIVE THANKSGIVING DAY EVENTS.

With travel, family and cooking, a large portion of NFL fans will not be able watch all 8 hours of NFL action on Turkey day, so live tweet the action for them.

The three NFC games that the NFL schedule makers have so graciously provided for us to feast on this year will make it the most competitive Turkey day of football in recent memory.

PRO TIP: Live tweet any game day roster, weather or betting spread changes to give your followers an extra edge.

4. RUN A THANKSGIVING OR BLACK FRIDAY THEMED GIVEAWAY, SWEEPSTAKES OR CONTEST.

There is a reason it’s called thanks “giving.” On that day, offer to give away something for free such as free shipping or a gift with every purchase.

Need help or have questions on how you can use these ideas comment below or message me @ leslielynch04@gmail.com 

3 Ways to Use Video To Get More Reach on Your Facebook Page

1. Use Facebook LIVE 

Don’t panic just because I said Facebook Live. I know that can be scary but listen up real quick, because the opportunity with Facebook LIVE is immense! Facebook is GIVING reach to those that Facebook Live. Yep, you heard it here. Facebook actually pushes FREE reach to your live-streams and the longer you are live, the more free reach you receive. 

If you decide that Facebook LIVE is something you want to try, please don’t go at it with no plan. Make sure you show up and be prepared to be valuable to your viewers in some way. You want to make a difference in their life in some way that is relevant to them.

2. Use the Create Slideshow on Your Fan Page to Create A Video

Facebook really wants us to share more video and they are making it easier and easier for us to do just that! This option is on your fan page when you click to post a status. You can choose 3-7 photos and Facebook will turn them into a video clip.  I recently created a slideshow of photos I took of me goofing around with Snapchat filters. It was amazingly quick and easy to do! I am sure you will find that these videos will receive more reach than your average post.

3. Use Video-Making Apps To Create Awesome Videos Quickly and Easily

I do this ALL the time…use my phone to create amazing video content, quick and easy! Here are a few of my favorite apps!

1. Artisto

One that I found fairly recently that is not only pretty nifty but also very unique. I am always about what is different and not something that everyone else is doing. What will catch people’s eye. I think this is definitely one of those resources! Artisto is available for both ios and android devices.

Video Playe

2.  VivaVideo  

You can edit photos and create slideshow videos, add music and more!!!

Viva Video is available for both ios and Androld devices. 

Now that you know #1 thing you should be doing on Facebook every day and you have resources to get busy with it; all that’s left is the doing part :-)! Who is in?

Do you have any amazing video tools that you would like to share? I am always looking for good stuff! Drop ’em into the comments below.

SNAPCHAT and Your Business

What is Snapchat?
It's the popular mobile app that allows you to send videos and pictures, both of which will self destruct after a few seconds of a person viewing them. Snapchat is also a fun messaging app. You can take a photo or a video with it, then add a caption or doodle or lens graphic over top, and send it to a friend.

This statistic provides information on the distribution of U.S. Snapchat users as of February 2016, sorted by age group. 

Just think you could target a whole new group of customers by using snapchat!!! 

So how exactly does Snapchat work? Here are answers to some of the more common questions about the app’s main features:

Can you edit photos like you can with Instagram?

Yes. Snapchat doesn’t offer as many filters as Instagram, but it does include a selection of fun editing tools for sending photos and videos to your friends:

• Filter: Swipe left or right on your photo for filters that can denote the outside temperature, your speed, the time, geographical locations and more.
• Draw: Tap the pencil at the top-right of your screen to draw over your photo or video. With the color spectrum, you can turn an average selfie into a cool piece of art.

• Type: Tap the “T” on your photo/video to add personalized text. It will first appear in a black box, but keep tapping to see your options for left- or center-aligned white text.

Tip: Tap the icon beside the timer to instantly save the photo to your phone’s gallery.

Discover five ways to use Snapchat for business.

Why Snapchat?

With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks. As you might already assume, 71% of Snapchat’s U.S. users fall into the 18 to 34 age range. Even if your audience doesn’t fall in that demographic, Snapchat is becoming a vital part of global marketing strategies.

You can have a lot of fun with the platform’s native tools and features by adding filters, geofilters, text, emojis, music and more, all from within the platform.

#1: Provide Access to Live Events

Snapchat is perfect for real-time social media marketing because it can give the audience direct access to live events. You can use it for product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store. Snapchat gets your audience excited because you’re providing a different, more authentic view of what’s going on at the event.

#2: Deliver Private Content

You can also use Snapchat to provide special content to your audience that they might not receive on other digital platforms. Think of something unique to surprise your community of followers.

#3: Offer Contests, Perks or Promotions

Everyone loves social media giveaways and promotions, so think of ways you can keep your followers coming back for more. For example, you could offer promo codes or discounts to the fans who watch your entire Snapchat story, or ask them to take a snap while holding your product.

#4: Take People Behind the Curtain

With Snapchat, you can provide behind-the-scenes content to your community, which helps create and engage a strong following. Show off your company and make sure to have fun with it. Capture birthday parties, Friday afternoons or company outings. The sky’s the limit on showing how your brand differentiates itself with company culture.

#5: Partner With Influencers

Just like with Instagram and other social channels, social media influencers on Snapchat can help spread brand awareness and reach. By partnering with influencers, you can spread awareness to a demographic that’s hard to reach through traditional media.

Keep in mind, too, that influencers who are skilled with the Snapchat platform can create spectacular video content that can further enhance your brand voice and personality.

Comment and let me know your thoughts and comments. 

Are you on snapchat? Add me --- leslynch04

Facebook Friday's

Let's Network!!!
Facebook  Friday is an opportunity for us to network together.  Support each other.  Meet new people.

https://www.facebook.com/Les-Social-Solutions-1505825976382400/

Everyone is welcome to post their page. If you are reading this then you are part of our circle and we want to support your business/team/charity/club/event!!  Who knows, there may be people that need your services or want to join your cause!

How Does it Work?  
 – Post the link to Your Fan / Business Page, or a Page that you Like in the Comments.
 – If you want to add a sentence or so about your business/team/charity/club/event you can.
then
 – Check out the other Pages Posted, maybe there are a few you will Like!
– Come back throughout the day to watch for comments on your post, and to see more pages.
Take it to the Next Level!
 – Get active with others posts.  We all like commenting!
 – Tip: If you Tag Yourself in the photo that we host (it will be the graphic above) Facebook will notify you when there is new activity.
 – Share the Opportunity! Bring your friends Pages to the Party. Share and let them know to join in!
Not Every Week…
– We won’t host one every week, but when we do, you need to participate.  There will be new and different eyes…or maybe they saw you in the last Fan Page Friday but didn’t Like the Page.  Jump in there!  It’s Fun!

Incite Action on your Facebook Page!

Did you know that the number of likes, shares and comments on your post determines how many people will be exposed to it. These interactions not only appear on the timeline of the people who engaged with your post, making them visible to all of their friends, but they also tell Facebook to rank your post highly and give it prominence on your followers' timeline. 

Don't be afraid to ask people to like, share or tag their friends in your posts. If you provide them with great content they'll be happy to do so.  Additionally, try to upload posts that encourage  this type of engagement, like:

I have exactly 1,771 Facebook friends (kinda cool huh?!) and I'm going to assume less than 5% are seeing my posts. Can you please put a 😘 or a ❤just please COMMENT and NOT like. A meme, a sticker, anything in the comments will do. Please and thank you! Liking will not affect Facebook's algorithm but commenting will. You all are the best!!! ‪#‎dreamsdontworkunlessyoudo‬

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I support Friends who sell Stuff!!! Comment below your business & Facebook page!! Once you have added your info please take a few minutes to like everyone's pages. Let's show our support.

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Carry a little sunshine wherever you go. Make a $50 purchase on anything in our collection (excluding Snaps) and earn the Turquoise Sun Pendant for $7.99. Retail value $15.99. buff.ly/22ff2o5  **Click Share to tell your friends!!

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Tell your friends by clicking share --- Tots Teens and in Be-tweens is on Facebook and Twitter!!! Follow them by clicking below:

Facebook:  https://www.facebook.com/totsteensandinbetweens/?fref=ts

Twitter: https://twitter.com/TotsTeensPcola

March Madness

Happy March 2016

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Want to try something different to take your business to the next level in the month of March?

Utilizing Social Media host your very own March Madness campaign!!!

Not sure where to start?  Les Social Solutions has you covered!!! We will help you plan and put your March Madness in play!!! Comment below, call, text or email to start your March Madness today!!!

March Madness plans start at $15!!!

Ways to Use Selfies in Your Marketing

Are you a Business Owner?  Do you love taking Selfies? Why not use them in helping your Business Grow!!!

Ways to Use Selfies in Your Marketing

If you would like to capitalize on the popularity of selfies in your own marketing strategy, here are 6 ways you can do so!

1.  Contest: Get fans and followers to take selfies with your products.

Hold a contest that encourages your fans and followers to take photos of themselves with your product. Get them to not only post the photo to your Facebook wall or with a contest hashtag on Twitter or Instagram, but also to share the photo with friends to increase your reach.

2.  Contest: Get fans and followers to take selfies at your place of business.

This is the same idea as #1, however this one is ideal for local businesses. Hold a contest where the best ‘on location’ selfie wins! This one is great for generating a buzz for your local brick and mortar business.

3.  Offer a discount in exchange for a selfie.

How much is increased exposure worth to you? 5% 10%? More? Offer a discount to your customers or clients with every selfie posted to your wall, or posted with a relevant company hashtag on Twitter or Instagram.

You may want to encourage people to take a photo with your product, in your business, or somehow incorporating your logo.

4.  Hold a cause-related selfie campaign.

If you are looking to raise public awareness about an issue or cause while expanding your reach at the same time, holding a selfie campaign could be a good move for you.

 5. Feature a fan’s selfie.

Ask your fans or followers to submit a selfie with your product, and then choose one image to feature as the ‘Fan Selfie of the Week’. Kind of like a contest, but the ‘prize’ is simply the adoration of, and recognition by, the rest of your fans!

The use of selfies shows no sign of diminishing, particularly on social media, so why not leverage their popularity by incorporating them into your marketing strategy?

So now that you have some awesome ways to use selfies in your marketing, I’m curious to know if you’ve ever used selfies in your marketing?

 Is it something you think you might try?

Let me know below! Comment below ---