Ways to Use Selfies in Your Marketing

Are you a Business Owner?  Do you love taking Selfies? Why not use them in helping your Business Grow!!!

Ways to Use Selfies in Your Marketing

If you would like to capitalize on the popularity of selfies in your own marketing strategy, here are 6 ways you can do so!

1.  Contest: Get fans and followers to take selfies with your products.

Hold a contest that encourages your fans and followers to take photos of themselves with your product. Get them to not only post the photo to your Facebook wall or with a contest hashtag on Twitter or Instagram, but also to share the photo with friends to increase your reach.

2.  Contest: Get fans and followers to take selfies at your place of business.

This is the same idea as #1, however this one is ideal for local businesses. Hold a contest where the best ‘on location’ selfie wins! This one is great for generating a buzz for your local brick and mortar business.

3.  Offer a discount in exchange for a selfie.

How much is increased exposure worth to you? 5% 10%? More? Offer a discount to your customers or clients with every selfie posted to your wall, or posted with a relevant company hashtag on Twitter or Instagram.

You may want to encourage people to take a photo with your product, in your business, or somehow incorporating your logo.

4.  Hold a cause-related selfie campaign.

If you are looking to raise public awareness about an issue or cause while expanding your reach at the same time, holding a selfie campaign could be a good move for you.

 5. Feature a fan’s selfie.

Ask your fans or followers to submit a selfie with your product, and then choose one image to feature as the ‘Fan Selfie of the Week’. Kind of like a contest, but the ‘prize’ is simply the adoration of, and recognition by, the rest of your fans!

The use of selfies shows no sign of diminishing, particularly on social media, so why not leverage their popularity by incorporating them into your marketing strategy?

So now that you have some awesome ways to use selfies in your marketing, I’m curious to know if you’ve ever used selfies in your marketing?

 Is it something you think you might try?

Let me know below! Comment below ---

Who are we ---

Les Social Solutions --- 

Social Media Adviser for local family owned businesses and individuals.  

We promote your business & events.  We offer Social Media services, webinars, and promotions. 

 

With over 2 billion people in the world using social media, to not use it as a source to continue to brand your business is just crazy! Social media connects you to a multitude of people in an instant! Whether you have social media accounts already created or not, we can help you to expand your reach which in return will expand your customer base. We will take over any social media accounts you may have, create any you don't have & then begin to post for you. Daily posts as well as interaction with customer feedback is all you need to get your business that little extra reach out to your customers. Posts can include anything from daily specials, promotions going on at the time, inspirational or funny material relating to your business field, events taking place with your business, etc. 

Contact us today to create a Social Solution just for you and your business!!

Instagram Dos and Don'ts

Do you want to become a master of Instagram, here’s a few Instagram DOS and DON’TS to get your business on the right track.

Instagram Dos and Don'ts 

DO use high quality photos and with a consistent style. Feel free to edit your photos but use a set of similar filters to make for a more professional feel.  
DO use hashtags to categorize your content. You can also use hashtags to track content generated by your users or for a contest even. 

DO design beautiful quotes  and share them in your Instagram feed for variety. If you don't want to use Photoshop, there's plenty of apps you can use to produce them. Plus, #quotes can make for a great hashtag to get additional views throughout the platform.

DO follow users in your niche and interact with them. After all, Instagram is a "social" network, so be social!  

DO share behind-the-scenes of your business, sneak peeks of upcoming releases. This will give your followers a little insight inside your brand and humanize it for the better. 

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DON’T post more than 1 to 3 times a day and avoid posting several photos in a row. Space out your posts.

DON’T neglect to write a good bio for your account and don’t forget to include the link to your website in your Instagram profile.  

DON’T forget to add a caption for every post! Instagram isn’t only about hashtags, captions matter, so put some thought into them and above all, don’t forget to engage: ask questions for instance. 

DON’T neglect to offer a reason to follow you. You are a brand, not friends or family. So followers will expect rewards from time to time. A contest, a promotion, goodies… Sharing valuable content is key. 

Follow Les Social Solutions on Instagram 

Consistency

CONSISTENCY IS KEY when using social media to promote you and your business!!!

Key tips:

Tone: Using a consistent tone in your tweets, Facebook and LinkedIn updates, and pins. You’re not casual in some updates and uptight and too professional in others.

Timing: If you’ve determined that you’re posting only Monday to Friday from 9 to 5, then stick to that. If you post on weekends (since studies show that engagement is high on Saturday and Sunday), then do that consistently.

Frequency: Posting on social once a day? There’s absolutely nothing wrong with that if that’s all you can do. Just make sure you’re sticking to a consistent schedule. I actually suggest to post at least 3 to 5 times a day. Of course different times a day not all at once.

Message: As discussed above, you need to be consistent in the type of information you’re sharing. If you’re building thought leadership by sharing news articles, then do that regularly.

Engagement: Are you responding to some tweets but not to others? Better change that—having a more predictable and repeatable approach to engagement strengthens your community on social.

Timing is Everything

Timing is Everything 

when it comes to Social Media Marketing 

For the last few weeks I have been keeping track of the most likes, retweets, shares, comments, messages, etc .. and these are the best times to post to the most popular social media networks. Each day seemed to be about the same time frame Monday - Friday. 

 

FACEBOOK: 1 PM - 4 PM 

& 

9 PM - 11 PM 

TWITTER: 1 PM - 3 PM 

INSTAGRAM: 5 PM - 8 PM

GOOGLE + : 9 AM - 11 AM 

LINKEDIN: 5 PM - 6 PM

PINTEREST: 8 PM - 11 PM

Think about when you are scheduling your post. Start making note of times you have the most likes, comments, tweets, shares, messages, etc --- Remember CONSISTENCY is the KEY to Social Media Marketing Success!!!  

Boost Your Facebook Engagement

Is your small business on Facebook?

Are you looking for better ways to engage your fans?

Small businesses are winning on Facebook more than ever before.

Facebook can help you reach all the people who matter most to your business

Create the hub for your business on Facebook

Your Facebook Page makes your business:

• Discoverable: When people search for you on Facebook, they’ll be able to find you.
• Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.
• Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.
• Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.

When you set up your Page, you can request a web address like facebook.com/lessocialsolutions which makes it easy to find. To maximize the impact, include this address on your business card, website and other marketing materials.

Remember: your Page is an extension of your business. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile.

Don't forget to Post consistently.  being consistent in the quality and types of ongoing posts you create can help your audience know what kinds of messages to expect from you.  Schedule posts for when most of your audience is online. Check out www.buffer.com

Target your posts 

Depending on your goals, you may want to post something that will interest people in specific ages, genders or more.

Here's the easiest way to control who sees a particular post:

1. At the top of your Page click Settings, then click Post Targeting and Privacy and check the box
2. Then, begin writing a new post on your Page
3. When you're done, select the target icon in the bottom left corner and click Add Targeting
4. Target your post based on gender, interests, age, location and more. As you refine your targeting, you'll be able to see how many people your post could potentially reach.
5. Click Post

How to use Facebook to promote your business

1. 1Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an ecommerce website, many of your customers will want to keep in touch on Facebook.
2. 2Register for your free account. Getting started on Facebook is quick and easy. You don’t necessarily need a personal page to create a business page but it can be a good way to drive traffic to your business page.
3. Tell people you are on Facebook. Use other social networks, like Twitter, to post links to your Facebook page, put details of it on your website and all your marketing literature, and include a link below your email signature.
4. 4Make the most of your profile. Include appropriate images, a link to your website, an overview of your company and a description of your product or service.
5. Use keywords in your profile and posts that people are most likely to search for in relation to your product so your page appears more prominently in search engine results. A key advantage of having a Facebook page for your business is that customers will be able to find you more easily from their mobile devices.
6. 6Post content that people typically enjoy on Facebook. Images, in particular, tend to attract the most likes, shares and comments. According to Facebook, images account for 75% of content posted by brands. The content you post should show the human side of your business but make sure it is in line with your brand values and does not damage your reputation.
7. 7Use advertising to reach out to specific groups of people. Facebook allows you to target ads based on everything from location and demographics to behaviour and interests or even a combination of these.
8. 9Engage with your followers. Facebook users love to talk to real people and share their news and views. Reply to queries and respond to comments, including any complaints. You can also encourage discussion and feedback — positive user-generated content provides a very powerful endorsement for your business.
9. 8Direct people to your own website or blog from your Facebook page. Set your blog’s RSS feed so that you automatically publish snippets on your Facebook page to encourage followers to visit your website.
10. 9Reward your Facebook followers by running competitions or providing exclusive deals. Many people use Facebook to find special offers that aren’t available elsewhere.

Do:

• understand your Facebook audience
• create an appealing business page
• engage with your followers

Don't:

• be too formal or business-like
• post comments that could damage your brand
• ignore feedback

Need Help? Have questions?  Comment below and lets Boost your business using Facebook.  Les Social Solutions has a plan for you!!!

End of January 1/2 Price Promotion Sale

End of January Sale --- New Customers

1/2 off for one week of promotions!!!

Message Leslie today to get started!!! leslielynch04@gmail.com That's only $12.50 for one week of promoting your business 2 times a day for 5 days!!! Includes personalized flyers. (I will send you the flyers so you can use them as well.) *offer ends January 31st

Small Businesses, Independent Representatives/Consultants